There is no doubt that what CRM was 10 years ago, five years ago, and even three years ago is something different than it is now. However, what has remained consistent with CRM is the value that you get from implementing a strategy and a program and the systems and technology to support them. How has it changed?
What do you have to concern yourself with as the demands of customers and employees transform?
What have you put in place to optimize the return you will get on the systems you install?
Author of CRM at the Speed of Light, Paul Greenberg, gives you something to think about as he outlines how CRM has changed and what that means to the programs, strategy, systems, and technology you are or will be deploying.
What this Microsoft free presentation sales and marketing webcast delivered by highly regarded industry-leading customer relationship management (CRM) analysts Paul Greenberg and Ray Wang. Topics range from customer engagement to marketing automation to how CRM systems can help address business challenges.
