Microsoft will retire the product name Dynamics 365 Marketing and rebrand most of its current capabilities as part of Dynamics 365 Customer Insight.
Dynamics 365 Customer Insights, is an AI driven solution which will revolutionize customers experiences. For the two elements, of Data, and Journeys. “Customer Insights – Data” will be the name of the existing Customer Insights solution for a customer data platform that provides an organization with a 360-degree view of their customers. D365 Marketing will be known as “Customer Insights – Journeys”. the new offering will be available for purchase starting on September 1.
Combining both marketing and customer data under one brand aligns with Microsoft’s product vision, for Customers to run campaigns based on customer entities stored in Dataverse or based on profiles stored in Customer Insights from other sources.
For existing D365 Marketing customers, the transition from outbound to real-time marketing will continue as part of the product change. Starting this month, new customers will only have access to real-time marketing capabilities. Existing customers can continue to use outbound marketing, but Microsoft will not be adding any enhancements.
(Microsoft’s 2023 Release Wave 2 plans still includes a section for D365 Marketing separate from Customer Insights.)
